bumpers

AI is freaking everywhere right now.

It's impacting business & life everywhere we look (for better & worse).

Google took a bath recently because search revenue is falling.

The biggest name in AI just stepped down from the biggest cog in the AI machine.

It's crazy times to say the least.

And right now, on the business side of things...

I'm seeing it have 2 very different impacts on people depending on something completely unrelated to AI.

And I'm in the weeds on this shit too.

Chris, who I run the Lifestyle Business Academy with, and I have spent the better chunk of this year building & launching a fully vibe coded education platform from the ground up.

We just got a badge for being in the 10% of builders in the WORLD on Lovable (one of the top vibe coding Platforms).

So I'm far from a spectator observing & commenting, I'm right in this stuff every day seeing this.

And here it is:

Bumpers

If you don't have a tight & specific lane within which to apply AI?

It's a giant time suck with a near infinite list of possibilities, plans, ideas, strategies, uses & it's changing every day.

You can waste weeks, months & soon years just tinkering & going absolutely nowhere.

Conversely, if you have a precise set of bumpers within which to deploy it?

The exact opposite.

You're able to move faster than ever before...

AND how you work is drastically changing.

I spent this afternoon working on the balcony with my iPad, on the phone to Claude that is linked in with Lovable, Meta & everything else building.

It'd build, I'd review & we'd chat through it & refine it in real time.

I got SO much done in an hour.

Like literally what would have previously taken maybe a week at least to finish?

Earlier in the day I picked up my phone & said to Claude I needed slides for a new course I need to finish filming over the weekend.

It made them all 95% perfect while I was making my kids pasta for lunch & sitting on the floor feeding them.

Slides that would have taken DAYS to pull together.

Don't tell me how we work isn't changing rapidly & isn't going to continue to shift.

So what does this all mean?

Well there's a gap & it's getting wider by the minute:

Between people in any industry, market or space who have clarity, a vision & know exactly what they want to build.

And the people who don't & are still trying to 'figure it out'.

Which feeds into another gap that is growing rapidly: overthinkers vs rapid implementors.

There were always gaps between these types of people...

But the rate the space between them is expanding now is obscene.

One person is on a horse & the other has SpaceX as their personal chauffeur.

It sounds like I'm exaggerating but I'm deadly serious.

When you have clarity & know exactly what you want to build...

You can now accomplish in 10 minutes what used to take days.

Or you can build something in an hour that used to take weeks.

In that 10 minute or 60 minute block you've literally jumped time...

While the person lacking clarity or overthinking their next move has stood still.

The gap was always there.

The speed it is expanding has accelerated, and the rate is growing.

Now I can't sit here & say 'stop overthinking stuff' that's a bigger conversation for another day.

But I can tell you this, if you're spending all day tinkering on AI?

It's time to lock in on a specific project you believe in & move.

It's time to put bumpers in place so you can deploy the technology & move in ONE direction.

The easiest place to start is to answer 2 questions, regardless of what you're building online.

It could be a software, an education business, an agency or some crazy hybrid of all of these...

2 questions:

1) What problem do you solve, specifically? (Start with ONE)

2) Who do you solve it for, specifically? (Start with ONE person or ONE category of people)

Then you can use AI to go deep on understanding that person, understanding that problem & how it flows into every area of their life to dial in your solution.

From there?

The biggest thing is self trust.

And I've said this to Liana, this is the new currency.

If you don't have the self trust to back your ideas & see them through now that building has become WAY easier & faster.

Nothing else matters.

We're already in a world of 75% built projects collecting dust.

The difference is confidence in the vision to see it to completion & get it to market.

And it starts with bumpers that excite you.

Then you can build without guessing anymore.

1 path.

1 vision.

1 person.

1 problem.

Now this revolutionary tech has a use & a use that compounds every day that you go deeper down this 1 path.

Food for thought to round out the week.

Happy Friday,

— JC