$8m has all led to this

In my last journal I mentioned that I let the ball slip on this publication because I've been head down building a new Platform for my core online business Caris Digital.

While the family & I were travelling in Asia, this was my project in my spare time to get live.

There's no pitch in here, I just want to share with you what I have been building so you can see & understand one of the major things I'm working on behind the scenes as I started to ramp back up into these journal entries sharing my projects, businesses, partners, stories & documenting the whole journey.

So let's dive in:

It's called The Lifestyle Business Academy.

It's the culmination of $8m in Digital Product & Online Coaching sales over my journey so far.

And in particular, it all revolves around one system I've been refining since 2021 called The Lifestyle Business OS.

This is a system we use in our own business & help our customers & clients implement.

It allows them to sell their knowledge, expertise & advice online without:

• •Sales calls
• •Being in the DMs all day
• •Posting on social media & chasing the algorithm

Back in July we launched a brand new all in one Platform for our audience in this business including all of our customers & clients.

We vibe coded this from the ground up so we could build it specifically as we wanted it & integrate everything into one place (finally).

We're actually in the Top 10% of Lovable Builders in the World right now for folks building Marketplaces like this.

In the first 4 months of launching we have been able to use the Platform to eliminate over $10,000 / year of software costs (specifically Kajabi & Active Campaign + a few smaller tools) by designing & building better in house solutions that fit exactly what we need.

The LBA Platform is built around 4 core components:

1) High Value Free Resources, Trainings & Tools

Anyone is free to come along & setup an account.

Even if they never spend a single $ on the Platform, we want them to have an amazing experience, get insane value & use what we share insight.

We already have a suite of epic free resources available related to all different elements of building a TRUE Lifestyle Business around your knowledge & expertise.

The Flagship Resource is our Lifestyle Business Playbook which is a multi part deep-dive into the entire model with in depth trainings throughout.

You could take this alone, implement it & see amazing results.

We're adding new, high value free resources every month so there is a comprehensive library to consume before a $ ever changes hands.

2) The Shop (Ecom Meets Digital Products)

For the folks who enjoy the free stuff & want to go a little deeper into 1 specific element of the Lifestyle Business OS, we have The Shop.

Affordable, actionable solutions that tackle very specific problems our customers & clients face on their journey.

This is a living breathing space where we're always adding new solutions, updating existing solutions & exploring different ways to help our audience, customers & clients solve the suite of challenges that come with building a Lifestyle Business.

Every individual solution / product is born out of problems we have solved in our own business or with clients (usually both) & streamlined into a framework & system anyone can model & deploy.

3) The Full OS Installation

For the customers who dive in to 1 or as it usually happens, a few, of our products & want more + want personalised guidance...

We have our Flagship Offer 'The OS Installation' which leverages both custom built AI Tools inside a dashboard only available to these clients + coaching from myself & my business partner Chris directly.

We place a high value on speed, so AI tools are a must now BUT we refuse to lose the human touch.

So all roads lead to Rome & the clients who want to build the entire model with us can step in here for 90 Days.

We start by building the core OS model:

Ads > Email > Their Flagship 'No Call' Offer

Once this is live & running we can expand the offer suite, add more traffic & nurture systems, add back-end offers, help them with their own AI systems, deploy a small team & scale it up WITHOUT compromising of quality of life.

This is our main client container on the Platform & we're putting everything in to making it as amazing as possible so people never want to leave.

4) The Partner Program

Just yesterday we wrapped up the intake of Founding Partners who want to help us spread the word about the Platform with their audience.

This completes the loop where we can turn our best customers & clients into Partners & Advocates for the Platform.

Likewise it provides a system & space for folks who love what we do to get paid in a nearly completely hands off way.

We arm our Partners with a suite of specific high value free resources they can share with their audiences & any lead who comes in is tagged to them for life. They earn a % of every dollar every lead spends within the Platform.

They're building a true digital asset that can pay them for the long term while we do all the upselling, cross-selling, nurturing etc. I've never seen a program like this online.

And that's just the market facing customer experience which is really a fraction of the full thing we have built.

Like I said we have already used the Platform to eliminate 5 figures per year in content hosting, funnel building & email marketing / automation software costs by building our own, better versions.

Not to mention a full 2 Tier CRM for every lead & customer who comes into the Platform, custom built gamification with user specific rewards & a host of other features to create a stellar journey for every person who comes in to the Platform.

And we're only 4 months in to this thing.

We have a few more things to plug in, tighten up & activate in November & December with a goal to having the entire core system from front to back live & running smoothly by year end.

This will mean in 2027 we can focus heavily on marketing the Platform & watching the data that comes back as more & more people move through it (there's nearly 4000 in there already so we're seeing some pretty interesting trends we'll start to act on soon).

I've been running Caris Digital for a long time now.

Since I went full time online in 2018.

It has evolved many times over the years & I can say all these years into it, I've never been THIS excited for what is to come.

This Platform is a complete game changer.

We can build anything.

We can get stuff live faster than ever.

We can analyse & act on data like never before.

And finally everything is under 1 hood that we can tailor exactly to what we need & what our clients really want.

I'm not ignorant to the fact that the info marketing / digital product world gets a lot of shit online...

Some of it is warranted & some is overkill IMO.

But for me?

Learning the art & science of how to package up knowledge, expertise & problem solving into offers that cashflow changed my life.

Period. End of story.

Understanding what I share on the LBA Platform got me out of corporate & gave my family & I a level of freedom I never would have dreamed possible in my 20s.

Plus how the systems & strategies have been refined since I became a Dad to allow it all to run as lean as possible to maximise time with family?

It really hits home & goes deeper than just an info business for me. It's part of my journey.

That is why I'm passionate about sharing these systems, frameworks, strategies, philosophies & insights with the world.

Hopefully this gave you a little window into where I've been & why I went quiet from this Newsletter for a little while.

I'm excited to be back & sharing the journey with you again.

You're welcome to go check out the Platform if it resonates with what you do / where you're heading.

My goal with this was to share it so you can see 1 part of where the lessons are coming from when I start to share them all in my upcoming entries.

Happy to field any questions about this so just hit reply & I'll get back to you personally.

Talk soon,

Jacob

P.S Caris Digital & LBA (above) is 1 part of the overall group I run from my Laptop wherever my family & I may be in the world.

The other 3 parts are Caris Capital, Caris Investments & it's all tied together with my Personal Brand.

Caris Capital is a fun sandbox for me to play in on projects that grab my attention, to consult to founders & diversify outside my core business. It's about relationships, good people & fun projects.

Caris Investments is where I'm building up my long term wealth that my kids will ultimately inherit. It takes the online, offline.

My personal brand which I have been slowly building since 2018 sits in the middle & connects this all together. It is where I share this whole ride through my posts, videos & updates like this one you have just read.

These 4 elements all form a model I call 'The Quiet Empire Model' & the framework helps me stay clear on my North Star, how everything interacts & what I'm building for the long term.

I'll link a few resources below you can check out on this system as many people I have shared it with have found it helpful:

​QE System 1 Page Overview​

​QE System Video Walkthrough

Enjoy!